Vincent Theurer - Tips For Creating A Good Sales Script For Cold Calling

The techniques you use to generate sales will differ based on how you interact with customers. Vincent Theurer recognizes that many companies make use of a variety of techniques to generate sales, with cold calling being amongst the most popular. However, you won’t get far if your sales script isn’t up to scratch so consider all of the following when writing it.

 

Introductions
Your salespeople should always introduce themselves at the beginning of the call, letting people know who they are and the company that they work for. Nobody likes speaking to a faceless entity and contacts will usually hang up if they don’t know who they are talking to.

Ask If It The Call is Convenient
Never simply assume that the client is able to talk simply because they have answered the phone. Instead, confirm that you have called them at a convenient time and, if you haven’t, ask for a time that would be better for them.

Explain What You Offer
Once you have established that the client is able to talk, offer a succinct explanation of the products or services that your company offers, making sure to highlight any benefits or factors that the client may be unaware of. This is essentially your sales pitch, so don’t allow it to run for too long.

Engage in a Conversation
At all points during the call, Vincent Theurer notes that it is important to make it feel like a conversation, rather than reading from a script. If a client interrupts to ask a question, be sure to answer it for them instead of trying to continue with the script. This will make them more willing to listen, upping your chances of sales success.
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Vincent Theurer - How To Retain Customer Loyalty

While gaining new customers is important for any business, Vincent Theurer notes that ensuring your existing customers stay loyal is just as vital for continued success, particularly if you sell a product or service that requires repeat purchases. As such, it is important that you take all of the following into consideration when trying to maintain customer loyalty.

Maintain a High Level of Service

It is not enough to simply offer good service to a customer at the first time of asking and then allow that quality to dip when they revisit your services. Instead, you should look to hit an exceptionally high standard from the off and then do everything that you can to maintain that standard. Your customers will expect a certain level of service and if you don’t provide it they will often look elsewhere.

Make Customers Feel Like They Matter

Customer service representatives at companies that rely on repeat business will often find themselves interacting with the same customers on a fairly regular basis. This opens up the opportunity to create relationships that can benefit the company, while ensuring that the customer feels like they matter as well. Don’t allow your customers to simply become numbers and endeavor to offer as personal a service as possible.

Consider Your Competition

Vincent Theurer notes that it is also important to consider the service offered by your competitors, in addition to maintaining your company’s own standards. If a competitor is offering something that you aren’t, consider ways that you can counter this issue, thus ensuring that your existing customer base is not tempted away from you due to somebody else’s level of service.

Vincent Theurer - Tips For Business To Business Marketing

In addition to doing everything it can in order to appeal to customers, Vincent Theurer points out that every business must carefully consider how they market themselves to other businesses if they are going to create helpful relationships. The following pointers should help you get ahead in your business to business marketing.

Networking

In order for other companies, particularly decision makers at those companies, to form an opinion on your business you need to get out there and introduce yourself. Spend as much time as you can at networking events, speaking to people who share similar business interests or those for whom you can provide something of benefit.


Be Transparent

Trust is an enormous part of any business relationship, so it is vital that your marketing efforts make who you are and what your company has to offer completely clear from the very beginning. If a company doesn’t understand what you do or, even worse, feels as though they are being misled, they will quickly turn away from the idea of forming a business relationship with you.

Establish Yourself As An Authority

In order for another company to believe that you can offer what you claim, your business needs to establish itself as an authority in its field. Vincent Theurer points out that this can be done in a number of ways, such as through your website content or via word of mouth, and it is crucial that you demonstrate that you have the knowledge to back up your claims.

Vincent Theurer - Tips For Effective Project Management

During his time at Approved Energy Corp, Vincent Theurer has been required to manage project teams on a number of occasions. This can often be difficult for those who are inexperienced, so the following tips should help anybody who needs to ensure that their project team achieves their goals.

Vincent Theurer

Discuss The Project’s Aims

A project will not come together of its own accord, which means that a good project manager needs to ensure that every member of the team is aware of their role and why what they are doing is important. Establish the overall aim of the project right at the start, creating an overall project plan with milestones so that each member understands what they need to contribute.

Be Open To Discussion

A lack of communication can often spell disaster for a project team, which is why there needs to be plenty of discussion in order to achieve your goals. Make sure that every member of the team has access to you, so that they can make their ideas heard and discuss any issues that they have. You also need to facilitate discussion between individual members of the team, which is best done by holding regular meetings.

Be Enthusiastic

Motivation is extremely important to the members of a project team, which is something that Vincent Theurer has seen multiple times during his career. If the project manager is unenthusiastic, they can’t expect the rest of team to display any level of enthusiasm for the project either. As such, you must always be positive when discussing the project, doing whatever you can in order to motivate the team.